SwimWay | Will McCabe - SwimWay Account Manager
I have been working with the SwimWay team since 2008. With over fifteen years’ experience in customer service and resource management & scheduling, my primary position in the company is Account Manager / New Business Development.
account management, bookings, resource scheduling, clients, customer service, communications, administration, new business, content, web design, video production, marketing, swimming lessons london
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Will McCabe

Operations Manager

I have been with the SwimWay team since 2009, working in customer services, management, and resource scheduling, as well as developing the marketing, new business, and brand recognition strategies. I also handle the social media and online content management. My position has evolved over the years to become Operations Manager, looking after multiple aspects of the operation as a whole.

I have been a keen swimmer from a very young age while growing up in South Africa.  I think I may have been some kind of water-dwelling beast in a previous life as I absolutely love being under water!  Scuba diving, snorkelling, or just swimming around for hours – it’s a completely different world down there!  In order to get a better understanding of the industry, I also qualified as a swimming instructor, spending a year teaching weekly lessons at the Kew Riverside Pool, and running crash courses at Kensington and Streatham pools.  This helped me gain valuable insight into our programme, clientele, and the unique service we are selling.