SwimWay was founded in 2005 by Dan Pastor to provide alternative swimming lessons for families who were not necessarily satisfied with the existing swimming programmes of public leisure centres or health clubs.

Dan worked for over 6 years teaching at the Chelsea Harbour Club, Swimming Nature and Virgin Active before identifying a niche market following the growing number of private swimming pools being built.

The company has since become a leading provider of private swimming lessons in the South West of London, and has recently expanded to provide group lessons for adults and children in and around this area.

Since 2009 SwimWay also provides swimming lessons at its selected sites open to general public.