Meet The Team

Will McCabe

Business Support Specialist

With SwimWay since March 2009

I have worked with SwimWay since 2009 offering business support in communications, operations, social media, marketing, and content creation.  I have also developed and refined the internal systems that support the business, including website, booking platform and streamlined workflows.

I have been a keen swimmer from a very young age while growing up in South Africa.  In order to get a better understanding of the industry, I also qualified as a swimming instructor, spending a year teaching weekly lessons and running holiday courses. This helped me gain valuable insight into our programme, clientele, and the unique service we sell.