FAQ: Why Is It So Difficult To Book A Prime-Time Space?

In our previous FAQ blog SWIMWAY BOOKING PROCEDURES we covered how our bookings operate. We now address a common question that arises: “Why is it so difficult to book a prime-time space?” Prime-time spaces are generally post-4pm weekdays and all weekend timeslots.

Booking & Rebooking Periods

SwimWay does not operate a waiting-list system.  We take all new bookings on a first come, first served basis.  We offer our current clients advance priority to rebook the same lesson time/day ahead of when the general bookings open.

Once the priority rebooking period ends, we open for new bookings. We detail all availability and booking instructions on our website, and send an email announcement to our database.  From then on it is a first come, first served opportunity.


The total duration of the priority rebooking and general booking period currently runs for 4-5 weeks in total.  In the past, there was a period where current clients could request a new space before general bookings opened.  This would add 1-2 weeks to the entire process.  As the company grew, so did the time spent on the booking/rebooking periods.  We need to ensure we remained competitive in the industry and didn’t keep our clients waiting. Thus, we made the decision to book all new spaces on a first come, first served basis.

Limited Availability

We do value our existing customers. Of course, we would like all current clients to be able to book their preferred lesson time with us. Unfortunately, due to the limited after school and weekend spaces available, it can be difficult to secure a spot. Not many of these spaces actually become available due to existing customers re-booking them during the priority re-booking period.

We understand some current, long-standing clients may have concerns about new clients being able to apply for spaces on the same date as existing customers, but we find that it is usually existing customers who follow the booking procedure that get the after-school spaces rather than new clients.


We keep all upcoming booking and rebooking dates and procedures for the following term updated on our website here.  Don’t forget to keep an eye on this page, diarise the important dates, and familiarise yourself with the procedures.  We have various FAQ blogs and information throughout the website to help, but do not hesitate to contact us should you have any queries or concerns.