New SwimWay Website Is Just The Beginning

Two weeks ago we released the brand new SwimWay website! We immediately felt the impact that it had on our business. Clients have been finding the contact form and availability pages far more user-friendly. Potential partners have located our services with ease. Our online presence and services have been significantly improved.

exploring the new swimway website
Our Finance Manager, Cheryl, taking a look at our handy “Venues & Availability” page

Web Design Company

The planning of the new site began way back in September 2018. We spoke to several different web design companies, receiving different quotes and proposals. After much back and forth, we decided to go with a company called Digital Arm to handle the redesign.

Like SwimWay, Digital Arm puts a huge emphasis on personal service. They take immense pride in working with their clients from start to finish to ensure needs are met and a creative vision is brought to life. We could not be happier with what they have done, and are excited to continue working with them over the course of the next year.

Planning & Execution

Once we made the decision to work with Digital Arm, we put plans on hold for a few months to focus on finishing the year and scheduling in the work to start in 2019. Our (highly pedantic) Operations Manager, Will McCabe, took the reins of the project and worked closely with Digital Arm to ensure our expectations were realised.


The extremely helpful blog redesign, FAQ page, and general speed and accessibility improvements were just a start. The main focus was to create a more user-friendly interface for our clients. The 3-step booking request system was a massive improvement on our previous setup. This includes:

Our updated Find Your Stage questionnaire ensures you are looking for the correct age and stage for your child. Our new venue pages provide you with all the information you need to decide which of the locations is most suitable for your needs. The booking request form is simple to use and provides us with instant access to vital information.

swimway staff here to help
Get in touch to find out more about SwimWay!

The Future

Of course, there are improvements to be made. We know that presenting our availability in PDF form is not adequate. Over the coming months, we will be working hard to cut the PDF availability sheets out completely, and introduce a single-page booking request form that presents our clients with all the available spaces suitable for their child. All that you will need to do is select your preferred spaces, input your information, and submit. We will do the rest.

Beyond that, we hope to develop this further into a custom-built online booking system. No more “requesting a booking”! We want to be able to offer you the ability to simply book online. One step at a time though. We are taking things slowly to ensure we can continue to correctly match 1:2 lessons, as well as provide our expected high level of customer service.

Watch this space, there are exciting things to come…